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ARTICLE SOURCE: The Outdoor Wire

Beretta Trident Program Introduces South American Affiliate

ACCOKEEK, MD (February 22, 2011)
Beretta and Sporting Heritage Corp. are pleased to announce the affiliation of the Trident Program’s first international venue. Sierra Brava Lodge was introduced at the Safari Club International convention last month in Reno, Nevada.

Sierra Brava Lodge’s high volume dove hunting property located in Cordoba, Argentina was evaluated and accepted into the Beretta Trident Program with a One Trident rating for upland birds. This property, like the other Beretta Trident rated venues are among the best of the best with fewer than 5% of destinations worldwide believed to merit even a single Trident.

About The Beretta Trident Program:
The Beretta Trident Program recently received the “Shooting Sports Award of Excellence” from Sporting Classics Magazine recognizing the Program’s groundbreaking efforts in developing a rating system for hunting and shooting sports venues that provides consumer confidence in the quality of the field sports, accommodations, and guest services. “Tridents” are awarded to designate a venue’s level of excellence – similar to the MichelinĀ® Star program for fine dining.

Branded by Beretta, the Trident Program is a unique quality-rating system that provides an objective assessment of the complete guest experience at exceptional shooting sports venues. Affiliates of the Program must share Beretta’s commitment to providing a remarkable hunting and shooting sports experience, one that can be enhanced by the superb craftsmanship, features and aesthetics found in every Beretta product. The Beretta Trident Program, along with the commitment of its Affiliates, guarantees the highest levels of quality for the hunting and shooting enthusiast.

The Beretta Trident Program is managed by Sporting Heritage Corp., a field sport consultancy. SHC is responsible for conducting the evaluations, executing the brand qualification process, and ongoing quality assurance. For more information about the Beretta Trident Program and its Affiliates, please visit www.berettatrident.com

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